Phynova and Membra reach partnership agreement to promote Reducose® in the Malaysian market

On October 11, 2021 PHYNOVA Group Ltd ("Phynova") and Membrahealth Marketing (M) Sdn Bhd ("Membra") reported a partnership on Reducose, Phynova’s patented and clinically researched White Mulberry Leaf extract that supports significant lowering of post-meal blood sugar and insulin response (Press release, Phynova, OCT 11, 2021, View Source [SID1234591066]).

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The partnership will encompass both distribution to Malaysian customers as well as joint promotion of the health benefits of Reducose. Membra will serve customers with Reducose as a stand-alone ingredient or as a hero-ingredient in turn-key solutions.

Stephane Ducroux, CEO at Phynova, said: "We are excited to embark on our go-to-market partnership with Membra in the Malaysian market. Phynova’s strategy is to partner with market focused experts such as Membra, who have a proven track record of building deep customer relationships, fast prototyping and turn-key solutions using ingredients with a strong science pedigree like Reducose.

Phynova produces Reducose 5%, a patented premium white mulberry leaf extract that can naturally reduce the blood sugar and insulin response after a meal by up to 40%. Reducose is vegetarian, plant based, allergen free and is backed by 6 human clinical studies. Most recently Phynova published its latest positive clinical trial results on Reducose in the peer-reviewed journal ‘Nutrition & Metabolism’. The full paper can be accessed here: View Source

Reducose has also won the 2020 Nutraingredients Asia ‘Ingredient of the year’ award in the healthy ageing category.

"We are proud to be associated with Phynova on Reducose, a product that we strongly believe can satisfy the demand of carbo- and sugar-loving as well as sugar-intolerant consumers in Malaysia" said Managing Director, Kenzi Loke of Membra Group.