On September 29, 2016 Kite Pharma, Inc. (Nasdaq:KITE) reported the appointment of Christine Cassiano as Senior Vice President of Corporate Communications and Investor Relations (Press release, Kite Pharma, SEP 29, 2016, View Source [SID:SID1234515519]). She will also sit on the company’s Executive Committee. In this new position, Cassiano will be responsible for transforming Kite’s communications function to keep pace with the company’s expanding pipeline of chimeric antigen receptor (CAR) and T-cell receptor (TCR) product candidates to treat both hematological (blood-based) and solid cancers.
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"Christine arrives at a key inflection point for Kite as we advance our CAR-T and TCR pipeline toward key company milestones, including our BLA submission for KTE-C19 with the FDA, and evolve Kite into a commercial organization," said Arie Belldegrun, M.D., FACS, Chairman, President and Chief Executive Officer of Kite. "Christine’s progressive communications approach and vast experience will allow us to enhance our education of key audiences on the changing cancer treatment paradigm, the value of CAR-T therapy, and our role in its innovation."
With a dual background in investor and public relations, Christine has an extensive history developing innovative approaches that advance communications in corporate positioning, issues management, employee engagement, commercialization and investor relations.
"My enthusiasm for Kite’s groundbreaking research goes beyond my professional drive to innovate healthcare communications – it is also deeply personal," said Cassiano. "Like many who have lost a loved one to cancer, I understand first-hand the optimism and promise scientific progress offers to patients whose lives depend on significant breakthroughs in care. I am eager to further the understanding of Kite’s role in advancing breakthrough therapies for cancer."
Cassiano was most recently Head of Healthcare for the W2O Group, an integrated healthcare marketing and communications consulting firm. She previously co-founded ARC2 Communications & Media, a boutique agency that developed groundbreaking platforms for some of the largest companies in healthcare. Her more than 20-year career includes multiple product launches across various therapeutic areas such as Botox/Botox Cosmetic (onabotulinumtoxinA), Prolia (denosumab), Abraxane (paclitaxel) and Lumigan (bimatoprost ophthalmic solution) as well as leading global efforts as Senior Vice President & Co-Director, Healthcare at Hill + Knowlton Strategies. Cassiano has held senior communications roles at biotechnology and pharmaceutical companies such as Amgen, Allergan and Abraxis BioScience. Some of Cassiano’s career achievements include a SABRE Silver Anvil award for the launch of Botox Cosmetic (Allergan), an In2 SABRE Award for the Most Innovative Brand/Agency Collaboration (Pfizer/ARC2), and PR Week’s 40 Under 40.