On June 1, 2021 Taiho Pharmaceutical Co., Ltd. reported the launch of Taiho Smile Support, a program to support organizations and individuals working to solve social issues in the field of oncology, Taiho Pharmaceutical’s main business area (Press release, Taiho, JUL 1, 2021, View Source [SID1234584533]). Under the program, Taiho Pharmaceutical will solicit project proposals on the theme of "Addressing Issues in the Field of Oncology" via its website from July 1 to September 30, 2021.

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Taiho Smile Support is an initiative to support organizations and individuals seeking to solve various social issues in the field of oncology that cannot be solved by drugs alone. Taiho Pharmaceutical will be calling for organizations and individuals who plan to use crowdfunding to raise funds to address these social issues. Selected organizations and individuals will conduct a crowdfunding campaign and, if they reach their funding target,1 they will receive matching funds equal to the target they have raised from Taiho Pharmaceutical in the form of a donation.

If the crowdfunding target is achieved
For example, suppose the cost for an entire project is 1 million yen. If the project is selected, then the crowdfunding target will be set at 500,000 yen (50% of the necessary cost). If the organizer succeeds in raising the funding target, Taiho Pharmaceutical will then provide matching funds of 500,000 yen (the other 50%) to support the project.

Through this program, Taiho Pharmaceutical aims to support the dreams of organizations and individuals who are working to address challenges in the field of oncology. In partnership with these organizations, individuals, and all of the people who support them via crowdfunding, Taiho Pharmaceutical seeks to create a world where the precious moments of everyday life keep flowing for cancer patients and their families, "Today and Every Day."

1 The crowdfunding target is to be 50% of all funds needed to realize the project. If the target is met, Taiho Pharmaceutical will provide the remaining 50%. Thus, the success of the crowdfunding campaign will determine whether or not Taiho Pharmaceutical will provide support.

Round One of Taiho Smile Support
Theme
A project that will use crowdfunding to take on the challenge of solving various issues (physical, mental, social, or economic) surrounding cancer, under the theme of "Addressing Issues in the Field of Oncology."
(Examples: Activities to support cancer patients and their families; activities to raise awareness of cancer and spread education about cancer; or activities to convey the importance of early detection of cancer. The activities can take place in Japan, another country, or be international.)
Plans for events sponsored or co-sponsored by a government, medical institutions, or medical professionals are not eligible.